Is this what advtg all abt????

Its quite late at night and somethin abt this AIRTEL ad is disturbing me a lot. I dunno what to infer from this. Is this wats left with the advertisers??? What these airtel guys were thinking abt??? This Saif, Kareen and Sarah jane ad is sad. I dunno what are they showing exactly. and guys if u couldnt catch this advertisement then better do it now, cos this is what I am all gonna talk abt now.

Three grt celebrities: Man!!!! I dunno whats wrong with Airtel. They were justt so busy casting them that they all forgot abt the theme of the ad. As far as i know, an advertisement is all abt educating/informing ppl what the product is all abt (features, benefits, company, target audience etc). Now look what this heavy celeb act did!!! they r just trying to woo the audience with the ppl involved in their advertisement. I think marketers still believe that the customers will purchase their products when they see their fav ppl using it. I know this strategy is still in the market but with a different set of products.

Picture Quality: Now that locket!!! That locket can be seen in any DTH service. I really dunno why that thing was so strangely focused (ya ya!!! searchingg for that girl). But guys!!!! whats that has to do with a DTH service ad???? Kinda funny though.

I am actually waiting what this advertisement will bring to airtel's glory. But surely it didnt do any good to the big old world of advertising.

will they ever change???

writing something abt a bad experience is a bad experience in itself. Anyways lets start....
Around one year back my friend who is a vodafone customer and dont wanna leave the vodafone service for any reason till now, had a very weird feeling (I wont say bad, u ll come to know why). She had to barr a number from her list and so we went up to customer care officer n asked him for the details. SHOCK: they told us that to barr a number they will charge 100 bucks pm. I dunno if this fabulous service is still available with them or not nor even i care now. Along with that i couldn see any warmth in their service and we felt like it was our mistake to even go there. Anyways, we better thot of not barring that number instead of loosing those precious 100 bucks every month.
Some what exciting: When i was in Bangalore my sister had a vodafone connection which was then recently changed from hutch to vodafone. She had this urgent requirement to extend her validity for i think 15 days more at a cost of Rs.30. I dunno something wrong might have happend for there was a deduction of Rs.60 or something from her account. She called the customer care but even after waiting n shouting they couldnt help her. The worst thing was they stopped picking her calls.
Its not a matter of few rupees in both the cases but what is bad is the way they are taking their customers. what still bothers me is that why companies still do this kind of act even when they know that viral marketing, Customer service etc are so important for their business to grow. Anyways what is done is done. I hope organisations become more receptive to the enviornment around them and can create an edge for themselves in this ever growing competition.

Fire,fire,fire!!!!

Hi!!!!!! FIRE,FIRE,FIRE!!!! this might have generated many thots in ur minds, the famous Phillip Kotler words. I was just reading his theory abt changing mktg in this world of globalisation and i just couldnt understand the need for that. Yes, i know it is very important to satisfy the customers in any case due to the ongoing domestic and international competition. But are the customers really ready to experience the fast going competition/war between the companies??? are customers becoming the targets in all this????
If i was the company, i would have really wanted to satisfy my customer first cos thats the Competitive Edge for me. But not competing fiercly and forgetting all abt my consumers. Recently i saw an advertisement abt the water coolers. They were very openly targetting each other. Is it correct???? Nopes!! these companies are hard core customer service organisations. for them customers always come first. But they are not presenting their image as a Customer Centric companies.
Companies still have to get ready first for their mkt seg,the enviornment around them. Just aiming on something wit out considering anything is not a mature or a calculated step.
I still think this tactic can only be followed when their is no other way or when the company knows that it has to focus on each prospective customer but not on the mass. Now companies know that they have to target each individual, they know that they have to produce products of a shorter life span, they know that they have to be more prepared to customise the product according to each buyer's wishes. And for all this a company should have a premediated and a deliberate plan and not a juvenile undeveloped scheme which can be the result of A FIRE, FIRE, FIRE!!! approach.

Hi everyone!!! Well I dunno what to call this E-marketing/internet marketing. Names are many but the meaning is one. Internet Marketing is growing and by growing i dont mean just growing but hell lotta "GROWING".

Currently i am working as a internet marketing professional so I thought i should better start my blog with this.Companies anywhere now has the reach to their valuable customers thanks to THE INTERNET. Customers have become more educated with better cultured tools. Therefore pressurising companies to keep their customers on top of their minds no matter where they are. Customer reach has become one big marketing (advetising) instrument for the companies who believe in the 80/20 principle.

Recently I had a chat with my father who believes that Internet marketing is required but not needed. Initially, I dint know how to respond, I just couldn understand that. Then it striked and with that I knew what was missing in his literature about marketing. He was thinking with the company's point of view but not understanding the customer. Why companies like ICICI,HDFC,DELL etc are so much into e-marketing??? Well, the only answer I can give to this is perfect customer Sense and Respond Marketing instead which will make sure that a company's business model is alligned to their customers.

Hi everyone!!! Well I dunno what to call this E-marketing/internet marketing. Names are many but the meaning is one. Internet Marketing is growing and by growing i dont mean just growing but hell lotta "GROWING".

Currently i am working as a internet marketing professional so I thought i should better start my blog with this.Companies anywhere now has the reach to their valuable customers thanks to THE INTERNET. Customers have become more educated with better cultured tools. Therefore pressurising companies to keep their customers on top of their minds no matter where they are. Customer reach has become one big marketing (advetising) instrument for the companies who believe in the 80/20 principle.

Recently I had a chat with my father who believes that Internet marketing is required but not needed. Initially, I dint know how to respond, I just couldn understand that. Then it striked and with that I knew what was missing in his literature about marketing. He was thinking with the company's point of view but not understanding the customer. Why companies like ICICI,HDFC,DELL etc are so much into e-marketing??? Well, the only answer I can give to this is perfect customer Sense and Respond Marketing instead which will make sure that a company's business model is alligned to their customers.