A General request!!!!

Hi there!!! Well a long time now that i have written anything here....Recently i was reading some articles on how some companies loose their employees and what all they can do to curb this scenario.
According to me i think every company undergoes a transition period during which they see the most amount of turnovers. A successful company is that which can foresee this transition period and take the necessary measures to stop loosing its precious employees. Many organisations believe that marketing communications is necessary only for customers but only few of them realize that even the employees are the mouth piece of the company. Therefore, it is quite necessary to satisfy the employees whether they are a private firm, an NGO or a public domian.
Just rewarding the employee is not what is neccessary now days. Yes!!! I know most of the employees are happy enough in gaining a monetory reward, a hike, an outing etc but are all these things worth??? Most of the employees forget these rewards when they see a better opportunity in front of them.
What exactly is needed is a good profile, a good paycheck, a continues recognition of the efforts put up the employees and an understanding of their needs by the management. I have also seen quite a few management teams who forget about the work given to the employees and do not take any interest after executing the work. Most of the motivation is lost their. Is this too much to ask??? Well no!!!! These are some necessary things which are mostly igored by us. The company just have to make sure that if it has a good reputation among its employees atleast half of its marketing is done!!!!!!