Its quite late at night and somethin abt this AIRTEL ad is disturbing me a lot. I dunno what to infer from this. Is this wats left with the advertisers??? What these airtel guys were thinking abt??? This Saif, Kareen and Sarah jane ad is sad. I dunno what are they showing exactly. and guys if u couldnt catch this advertisement then better do it now, cos this is what I am all gonna talk abt now.
Three grt celebrities: Man!!!! I dunno whats wrong with Airtel. They were justt so busy casting them that they all forgot abt the theme of the ad. As far as i know, an advertisement is all abt educating/informing ppl what the product is all abt (features, benefits, company, target audience etc). Now look what this heavy celeb act did!!! they r just trying to woo the audience with the ppl involved in their advertisement. I think marketers still believe that the customers will purchase their products when they see their fav ppl using it. I know this strategy is still in the market but with a different set of products.
Picture Quality: Now that locket!!! That locket can be seen in any DTH service. I really dunno why that thing was so strangely focused (ya ya!!! searchingg for that girl). But guys!!!! whats that has to do with a DTH service ad???? Kinda funny though.
I am actually waiting what this advertisement will bring to airtel's glory. But surely it didnt do any good to the big old world of advertising.
i likd a lott ur keen observation on ads especialy ths one.i totally agree wit u tht ths ad has nthng in it except two celebrity who r hot topic of discussion 2day.airtel mst hv thght of only presenting ths celebrities in best posbl way without thnkg abt th concept 4 whch the ad ws made. first day wn i saw somewat huridly i didnt got wat ws it all abt. anyways watevr strategy thy hv thght of while making ths ad bt thts 4 sure its not gonna grab much attention of audience except thse who r celebrity maniac(i doubt tht also)...
ReplyDeletenice one dear!!...i true feel dat over the period of tym thr true assence of marketin is lost....but at the same tym iam impressed wd the vodafone style of marketin, it has left a great impact on ppls mind .....( dats called creativity).
ReplyDeleteyou doin a great work!!
hey thts true!! Even I cudn't realise wat actually it was all about!(May be becuz if d damsel in Pink..lol) But dis one surley is ur best work!! Cheers to yo!! U hace amazingly pointed out to sumthing!!
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